EPISODE 11 - Building a Culture of Trust

Executive Summary

Welcome to CEO Brain Food, a show aimed at providing key insights, fresh perspectives, and proven tools that CEOs can apply to build enterprise value, generate higher profits and develop the talent needed to succeed in their businesses.

In this episode of CEO Brain Food, Michael breaks down the importance of building a culture of trust. He identifies the five key factors that contribute to building a strong culture of trust. These include finding and defending your ‘cores,’ building authentic relationships, and leading transparently/being present, among others. Finally, Michael encourages listeners to practice new ways of consistently communicating within organizations to build a strong culture of trust.

Episode Highlights

00:57 – Introducing today’s topic, building a culture of trust

04:36 – The importance of trust

05:28 – The three pillars of an organization

07:19 – The five key points of culture

07:32 – One: Find and Defend Your Cores

09:38 – Two: Build Authentic Relationships

13:27 – Three: Lead Transparently

16:14 – Four: Develop a System of Feedback

18:12 – The Rule of One Percent

19:37 – Five: Be Present

21:36 – Michael teases the topic of the next episode of CEO Brain Food  

Tweetable Quotes

“I like to think of an organization with three pillars. It’s like a three-legged stool. You have strategy, you have structure and you have culture.” (05:38)

“Culture is descending. It starts at the top and must be promoted and literally kept alive by the leader and the leadership team.” (06:53)

“How you define and defends your cores will often determine your ability to grow and scale your business.” (08:08)

“The deeper that your relationship is with those that you’re leading, the more effective you’ll be in leading them.” (10:55)

“Leadership and trust go hand in hand. They’re very interrelated and both are about relationship.” (13:31)

“There’s not a greater impact that you can have on an organization or a company than when you hire someone, or evaluate someone’s performance, or coach them.” (15:50)

“The Rule of One Percent recognizes that at least one percent of what the person is saying is probably true.” (18:19)

“We know that trust takes a lifetime to build and can be destroyed in a moment. That is so true. The culture of trust in a company needs to be proactively established by leadership and consistently applied day-to-day in personal behaviors and actions.” (20:25)

Links Mentioned

Michael’s LinkedIn

Michael’s Website

Jim Collins’ Website

Books Mentioned

Organizational Culture and Leadership

The Five Dysfunctions of a Team: A Leadership Fable